What Is The Difference Between A Marketing Agency and An Advertising Agency

As consumer habits, purchasing and decision-making processes evolve, and their entire landscape changes, it is crucial for business entities to know when, where and how to utilize their valuable and ever more limited resources. Whether you are a seasoned or an established player in the industry, you need to devise new strategies to continue building your audience. One of the most important things you need to consider is hiring outside professionals, specifically marketing and advertising agencies.

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What Is Lead Generation Marketing?

 

Let’s look at exactly what lead generation marketing is and how it fits into a company’s overall Digital Media Marketing strategy.

What is lead generation?

This is the process whereby companies attract prospects and new visitors to their social media presence with the intention of gaining their interest in products or services offered.

This can be achieved in a variety of ways that often include free incentives. Examples being:

  • Discount coupon codes
  • Whitepapers
  • Interesting online resources
  • Webinars
  • Prize-offered competitions

Replacing annoyance with interest:

The old style cold calling method of trying to ‘sell’ products was at best unreceptive and often annoying, meaning that the potential customer took little interest in what was being offered.

In many cases this was quite understandable as that unsuspecting person had shown no interest in the product or service being offered.

By tempting a person with free, useful information and offers you are gaining a person’s initial interest.

In return for this ‘free’ offer that person will be requested to leave their contact information to secure access to the product or service related detail you are offering.

Because they are aware of the product or service and have shown an interest in it this generally means they will be far more receptive to contact from your company and more open to a potential purchase.

A fundamental part of lead generation marketing:

Generating leads for your sales team to follow-up is an essential part of lead generation marketing. The advantage should be seen by the customer in the free, tempting offers provided.

It also indicates their interest to hear more because if there was no interest, contact details would not be left.

Components of lead generation marketing:

The importance of generating leads means little if it does not fit into a company’s overall marketing strategy.

Here are the components that go to make up such a marketing strategy:

Visitors required!

You obviously need visitors to discover your business through any of the marketing channels you use. This can be via your website, social media page or blog. Once the visitor finds interesting information on your company, products or services you then need to persuade them by employing a …

Call-to-action:

Regularly referred to in the industry as CTA, this consists of a message, button or image that urges the visitor to carry out some sort of action. In terms of lead generation that action will navigate them to a …

Landing page via forms:

This is a purposely established page that can be utilised by a company for various reasons, but one of the most common reasons is to capture leads through forms that the customer must complete with contact information to take advantage of your free offers.

While it is true that these forms can technically be hosted anywhere on your site, it is practical to host them on a landing page.

The information required varies dependent upon what the company sees as important personal information, but as a minimum a user’s name and e-mail address will be requested.

This information can then be used to provide that all important …

Offer:

It is important to understand that the offer is of sufficient ‘value’ to persuade the visitor to part with their personal information in exchange for it.

No sale intended:

The actual generation of leads is not in itself intended to generate or attempt to close a sale. Its purpose is to gather the important personal information and details of the product or service the prospective customer is interested in.

Sale intended:

The sales process is front-ended onto the lead-generation process by means of specific, individual customer contact detail along with the product or service the potential customer is interested in. This can be defined into various product or service sectors, or can be location based.

How the leads are fed into your sales process will once again depend on a slew of things relating to your specific operation. These will include:

  • The size of your company
  • Head office and regional offices
  • Types of products or services offered
  • Geographic scope of your products and services
  • What type of lead has been generated – i.e. Business to Business (B2B) or Business to Consumer (B2C).

Maximising your social media marketing:

It can clearly be seen that lead generation marketing is an essential part of your overall social media marketing strategy.

To achieve maximum benefit from your efforts it is highly recommended that you implement a business tool which will allow relevant business integration.

This multi-faceted tool should include features such as clear, defined statistics and easy to navigate dashboard functions that encompass your Social Media Marketing strategy.

 

 

Top 5 Popular Social Media Sites in Asia

Apart from achieving their commercial objectives, social media platforms help people to connect with each other. Businesses and organizations also use these tools to promote their presence and to communicate with customers. With the exception of China, most social media sites are not limited by any boundaries.

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How to Sell on Shopify

Are you ready to start running an online store? One of the names that should come into your mind when you hear a discussion about e-commerce is Shopify. What is Shopify, how should I use it, are there any benefits of using Shopify? What are its cons? These are some of the common questions that most people ask about Shopify. Read on to the end of this article as we are going to answer all the questions that you may be having about Shopify.

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How can I best sell locally?

In this increasingly connected world, it is hard for anyone looking to sell online not to take advantage of the many channels available. Online platforms allow users to reach a wider audience and new customers pocket. And while there is no shortage of places to sell your products, choosing one that suits your brand to enhance your reach may be a little tasking.

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How to Sell Stickers on Line App

Are you talented in arts or passionate about it? Do you like to create doodles that can fascinate anyone’s mind? Take advantage of your skills to make money. Other talented enthusiasts just like you are making
some good money on the Line app. How are they doing it? Selling stickers. You can join their league before it is too late. All you need is your talent and skills. If you are wondering where to start from, read on to the end of this
guide on what you need to do to sell stickers on Line app.

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Is YouTube Social Media, and How Can I Market on it?

When it comes to digital marketing, where does YouTube fall? Is it just a video platform or does it fall under the social media category? This is a common question that has left many marketers scratching their heads. So before we categorize it, we first need to have the basic understanding of just what social media is.

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Adsoup Gains 2 Distinctions for CRM Software from Top Business Software Directory

We are honoured to announce that a reputed business software directory has recently given us its Great User Experience and Rising Star awards in recognition of many CRM software benefits offered by our software.

 

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What Is Social Media Management?

Social media is an essential element in digital markets as it provides an opportunity for your business to stand out in your industry and to reach an even wider audience. However, to achieve this, you need to have an active presence on all major social media platforms like LinkedIn, Facebook, Line and beyond.

 

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What Is Social Media Marketing?

Since the rise of Facebook and Twitter, social media has been on the minds of most marketers. Still, when starting out in social media, it can feel both exciting and overwhelming at the same time.

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