August 02, 2023
f you’re in sales, lead management, or customer management, you’ve probably crossed paths with CRM software. Among the myriad of tools available, there is one often underestimated and underutilised – say hello to Google Forms.

Hello there. If you’re in sales, lead management, or customer management, you’ve probably crossed paths with CRM software. Among the myriad of tools available, there is one often underestimated and underutilised – say hello to Google Forms.

This is not just about making simple questionnaires or surveys; we're talking about creating engaging and informative quizzes with efficiency and ease. In this comprehensive guide, we will walk you through the nuances of creating quizzes using Google Forms, offering expert tips that will help you unlock its full potential. Buckle up and get ready to reinvent your customer engagement strategy!

Creating a Quiz in Google Forms: A Step-by-Step Guide

If you've ever had to create a customer feedback questionnaire or a survey or enjoyed having fun with online quizzes, you might be familiar with Google Forms. Google Forms is a versatile tool that helps you quickly record and analyze responses to your requests and questions. But did you know you can also use Google Forms to create a quick, customized quiz in just 5 minutes?

Step One: Launching and Setting Up Your Quiz

First, you will need to sign in to Google Forms. If you don't have a Gmail account, you can create one for free. Once logged in, select "Blank Quiz" from the centre of the page. Now, give your quiz a title and description. Click "Settings" and toggle on "Make this a quiz"[^1^]. You can also choose whether or not to collect respondents' email addresses

Step Two: Adding and Formatting Questions

Next, it's time to create your quiz questions. Click "Add question" and enter the quiz question in the "Question" field. You can then choose the type of question you want: multiple choice, checkboxes, drop-down, file upload, linear scale, multiple-choice grid, date, time, paragraph, or short answer. 

Enter the possible answers in the "Option 1" and "Option 2" fields for multiple-choice and checkbox questions. Click "Add Option" to create additional answer choices. If you select the "Required" option, respondents must answer the question to submit the quiz.

Step Three: Setting the Correct Answers and Point Values

Click on "Answer Key" below your question. Select the correct answer or answers and specify the number of points the question is worth. Select all valid responses for questions with more than one possible correct answer (such as those using checkboxes) to ensure accurate grading.

Step Four: Customizing Your Quiz 

By default, Google Forms offers a range of customization options for your quiz. You can add sections, change the font, and choose a theme. To access these settings, click the paint palette icon in the upper right-hand corner 

Additionally, you can control what people can see during and after the quiz. These settings can be adjusted by clicking the settings gear icon at the top of the examination.

Step Five: Sharing Your Quiz and Analyzing Results

Now it's time to share your quiz! Click on "Send" in the upper right corner. Copy the link and share it with your team members or customers through email, text, or social media. You can also embed the quiz in a web page.

As responses come in, you can view them by opening the quiz and clicking on "Responses". You can see a summary analysis of all quiz results, grade by question, or grade by individual[^4^].

Tips and Tricks for Google Forms Quizzes

1. Adding a Timer: While Google Forms does not natively support adding a timer, add-ons are available to introduce this feature. The ExtendedForms add-on allows you to set a time limit for the entire quiz and even add deadlines for quiz submission.
2. Creating Sections: For longer quizzes, add sections to help respondents navigate the quiz. Use different areas for different types of questions or subjects.
3. Use Available Templates: If you're not confident in creating your quiz from scratch, Google Forms provides templates that can be found under the “Template Gallery".
4. Utilize Add-ons: Google Forms can be extended with various add-ons. Form&Quiz Maker is an example of an add-on that converts Google Docs into self-marking quizzes quickly and easily.
5. Reporting Features: Google Forms offers various reporting features that are extremely useful for analyzing quiz results. This includes viewing individual responses, creating summary charts, and exporting data to Google Sheets for further analysis.

Creating a quiz with Google Forms is simple, flexible, and efficient, which makes it an ideal tool for anyone in sales, lead management, or customer management. With the ability to customize questions, format answers, and grade responses, you can create a personalized quiz that meets your precise needs in just a few minutes.

So whether you're planning a fun team-building quiz event, assessing the knowledge of your sales team on your latest product, or gauging customer satisfaction, Google Forms is a fantastic resource to consider.


There you have it! A comprehensive guide to creating quizzes on Google Forms to aid your sales, lead management, and customer engagement efforts. We've covered you, from addressing the basic set-up procedures to some insider tips and tricks. So whether you're trying to keep your sales team on their toes with an informative product-wise quiz or planning to collect valuable customer feedback through a fun quiz, Google Forms is your go-to solution. It's time to shift from conventional methods and embrace digital efficiency. 

Apply these skills and tips now and experience the ultimate power of Google Forms in your business's CRM strategy. Remember, with each quiz, you're one step closer to understanding your customer's needs and improving your products or services.


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